I will package up your files into a variety of formats suitable for both web and print purposes including PNG, SVG, AI, PDF, and JPG (should you need additional formats, just let me know and I will include them). I will include black, white, grayscale, and full color versions based on the colors in your final branding. The final files will be labelled and organized into files that are easy to navigate plus a PDF guide for file types and how to use them.

I use email, text, and call for communication, and project tracking.

You can view a detailed timeline of my process here!

In my design process, I place great emphasis on in-depth strategy and discussions. This involves narrowing down your business's goals, values, audience, voice, and more. By understanding these crucial aspects, I aim to immerse myself in the essence of your business and gain valuable insights. Together, we create a solid plan for the design before even starting the actual work.

To facilitate the process, moodboards play a pivotal role in providing a clear visual direction for both of us to reference. They serve as a visual compass, ensuring we stay aligned throughout the design journey. With this comprehensive approach, coupled with revision rounds, we can fine-tune and refine the design until it perfectly matches your vision. This way, we avoid any surprises and ensure the final concepts truly resonate with your brand identity.

I will process a 25% deposit upon booking your project in order to provide security to me in saving your spot. We will then agree on a plan for the 75% left on the payment.

I'll be the creative force behind crafting a remarkable user experience and visually engaging interface for your website. With my expertise in understanding user behavior and designing intuitive layouts, I'll ensure your site is easy to navigate and optimized for maximum user satisfaction.

While I won't be handling the actual development of the website, I'll work closely with your chosen development team or recommend trusted professionals to bring my designs to life. Collaboration with developers is essential to ensure a seamless translation of the design into a fully functional website. Throughout the development phase, I'll remain actively involved, providing support and clarifications to ensure that the final product remains true to the design vision.

If you do not have web developers or know of any web developers, I can happily assist in recommending a few of my colleagues.

Here’s how I’ll guide you in figuring out exactly what your business needs to succeed:

1. In-Depth Brand Discovery Session

We’ll kick off with a brand discovery session to clarify your business’s core values, mission, and long-term goals. I’ll guide you through questions that reveal what makes your brand unique, helping us lay the foundation for a standout brand identity. This process allows us to align your brand visuals and messaging to attract the right audience.

2. Target Audience and Competitor Analysis

I’ll conduct detailed research on your ideal customers and competitors, helping us uncover what your audience values most. This analysis is key to crafting a brand that not only stands out but also resonates with your target market. Together, we’ll develop a strategic edge to position you as the preferred choice.

3. Strategic Brand Design and Visual Direction

Based on our insights, I’ll propose a cohesive brand design that reflects your business’s personality and appeals to your audience. We’ll explore color palettes, typography, and other design elements that align with your brand. I’ll make sure every design choice reinforces your brand’s identity and helps you make a lasting impression.

4. Optimized Website Structure and SEO-Driven Content

If a website is part of your plan, I’ll create a user-friendly, SEO-optimized structure that improves search rankings and engages visitors. From keywords to on-page SEO, I’ll ensure your website content is crafted to attract organic traffic, bringing in more potential customers and boosting your online presence.

5. Ongoing Brand Strategy Support

I’ll be here for any questions as your brand grows, offering support to keep everything consistent and on-brand. Through regular check-ins and feedback loops, I’ll make sure your brand evolves strategically and remains aligned with your business goals.

With this step-by-step approach, we’ll identify exactly what your business needs to establish a powerful brand and capture your ideal audience. Let’s build a brand strategy tailored to your success!